Tuesday, 29 March 2011


I re-watched Brycreem's Effortless ad from yonder-ago. Effortless indeed - Sam Veale won a competition on MySpace to star in the ad. He had months of physical, mental and skills training to get the tricksy shot done in one take - take a look at the 'making of' video to get a feel for the pressure he must have been under. Good skills.

BRYLCREEM EFFORTLESS from oli beale on Vimeo.

Oli and Alex a W+K creative team came up with the ad - check out their other stuff. Link

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