Thursday, 14 July 2011

Apparel kids

So, this is a pretty sharp departure from American Apparel's usual advertising approach of putting underage-looking girls in semi-pornographic poses. AA's been in financial trouble and it'd be good for a company with some morals in the right place (good labour laws), to grow the fuck up, even if it requires some breakdancing kids to do so.


Directed by Tony Kelly for American Apparel from Tony Kelly Photography on Vimeo.




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